Blue Cross & Blue Shield of Mississippi Foundation
2010 Annual Report

Mississippi continues to make progress toward a healthier future, and the Blue Cross & Blue Shield of Mississippi Foundation is facilitating this progress by providing the resources, funding and leadership needed to continue in our commitment to a healthier Mississippi. The Blue Cross & Blue Shield of Mississippi Foundation expanded wellness initiatives in 2010 to a top-notch fitness program, a university, food bank and a rural southwest Mississippi town.

Paul Lacoste Sports Fit 4 Change

The Foundation awarded funds to operate the Paul Lacoste Sports Fit 4 Change program, in which Mississippi lawmakers and citizens participate in a 12-week fitness and nutrition training program. A former Mississippi State University and professional football player, Lacoste has a passion for improving the health and lives of Mississippians. Participants meet four days a week at Jackson State University for intense boot-camp classes to build strength, endurance and shed pounds.

Belhaven University

The Foundation created a partnership with Belhaven University in Jackson to build two walking trails on campus. This grant will enable the University to realize its goal of creating a culture of health and wellness on its campus and extend these resources to the community. Also included in the University’s plans are a student wellness center and public health seminars open to members of the community.

Mississippi Food Network

The Mississippi Food Network is also benefiting from a grant to promote community gardens for three of its agencies throughout the state. The organization wants to encourage communities to include more fresh fruits and vegetables into their diets. However, the higher cost and lower shelf life of fresh food often makes access to these healthier items more difficult. Their first initiative is to cultivate three community gardens for local agencies with the goal of becoming self sufficient in providing fresh produce to their clients. In addition to receiving the food, they will also learn how to cook healthy meals and even receive guidance on planting and growing their own fresh crops at home.

Jefferson County Board of Supervisors

Jefferson County, in rural southwest Mississippi, has one of the lowest average incomes in our state. Social and economic statistics show a direct correlation between poor economic status and the incidence of obesity. The Jefferson County Board of Supervisors secured a grant from the Mississippi Development Authority to build a walking trail, basketball courts and more. A grant from the Foundation is providing resources to pave the walking trail and install exterior lighting for safety and for extended use during evening hours.

Healthy Hometown Awards

The Healthy Hometown Awards are an excellent testament to the leadership of cities and towns around Mississippi. Local leaders are aggressively pursuing opportunities to get their citizens more motivated and involved in health and wellness activities. In pursuit of competitive grant funding, these towns are building upon each other's success. They are creating tobacco-free workplaces, increasing walking and bicycling paths, promoting regular walks and raising awareness of the benefits of healthy lifestyles.

Statement of Financial Condition as of December 31, 2010 (unaudited)

Assets      
Cash and Cash Equivalents
      279,255     
Securities   45,918,249  
Contribution Receivable     8,000,000  
Accrued Interest & Other   203,116  
Total Assets
54,400,620  
       
Liabilities and Net Assets      
Total Liabilities
      156,016  
Unrestricted Net Assets
 
      54,244,604  
Total Liabilities and Net Assets 54,400,620  
       
2010 Operations      
Contributions 8,000,000  
Interest Income, Net of Expenses of $66,185
934,998  
Realized and Unrealized Gain (Loss) on Securities      (133,164)  
Total Unrestricted Operating Support and Revenue
8,801,834  
       
Operating Expenses      
Program Grants
2,230,333  
Management, General and Taxes     213,312  
Total Operating Expenses
2,443,645  
       
       
Change in Unrestricted Net Assets
$ 
6,358,189  
Unrestricted Net Assets at Beginning of Year
47,886,415  
Unrestricted Net Assets at End of Year
54,244,604